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~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Advertising
Fernsehen
Hörfunkwerbung
Konsumentenverhalten
Radio advertising
160
Advertising effects
33
Werbewirkung
33
Deutschland
30
Germany
30
USA
28
United States
28
Fernsehwerbung
26
Television advertising
26
Werbung
26
Theorie
21
Theory
21
Television
16
Internet marketing
15
Online-Marketing
15
Consumer behaviour
12
Broadcast
11
Rundfunk
11
Broadcasting industry
10
Broadcasting policy
10
Rundfunkpolitik
10
Rundfunksender
10
Competition
9
Wettbewerb
9
Hörfunkprogramm
8
Psychology of advertising
8
Radio programme
8
Werbepsychologie
8
Advertising planning
7
Fernsehprogramm
7
Media industries
7
Media usage
7
Mediennutzung
7
Mediensektor
7
Television programme
7
Werbeplanung
7
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Undetermined
25
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2
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Article
160
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
126
Graue Literatur
64
Non-commercial literature
64
Book section
34
Arbeitspapier
31
Hochschulschrift
31
Working Paper
31
Bibliografie enthalten
27
Bibliography included
27
Thesis
27
Amtsdruckschrift
13
Government document
13
Collection of articles of several authors
12
Sammelwerk
12
Advisory report
9
Gutachten
9
Conference proceedings
7
Konferenzschrift
7
Aufsatzsammlung
2
Filmografie
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Mehrbändiges Werk
1
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1
No longer published / No longer aquired
1
Ratgeber
1
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English
111
German
44
French
2
Danish
1
Spanish
1
Swedish
1
Author
All
Dukes, Anthony
4
Reinares-Lara, Eva
4
Gal-Or, Esther
3
Martín-Santana, Josefa D.
3
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Cohen, Justin
2
Craton, Lincoln G.
2
Faulkner, Margaret
2
Gaßner, Hans-Peter
2
Goldberg, Marvin E.
2
Macklin, M. C.
2
Michelon, Aaron
2
Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Schneider, Guido
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Allan, David
1
Anderson, Simon P.
1
Apaolaza-Ibáñez, Vanessa
1
Araman, Victor F.
1
Armstrong, Gary
1
Awunyo-Vitor, Dadson
1
Ayimey, Edward Kwame
1
Aßmann, Cordula
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Behnke, Gwendolyn
1
Bentley, Joshua M.
1
Bohm, Peter
1
Bork, Reinhard
1
Bottausci, Ingrid
1
Bourreau, Marc
1
Bradford, M. G.
1
Braun, Heiko
1
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Economics letters
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Revue économique : revue bimestrielle
2
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Business research quarterly : BRQ
1
Contemporary economic policy : a journal of Western Economic Association International
1
Cutting edge international research
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
Die Pressemitteilung
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Ekonomisk debatt
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
1
Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
1
Handbook of media economics ; Volume 1A
1
Handbook on the economics of the media
1
Healthcare Marketing / Jahrbuch
1
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
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ECONIS (ZBW)
160
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160
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1
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
4
Responsive democracy and commercial media
Ghosh, Saptarshi P.
;
Jain, Nidhi
;
Martinelli, César
; …
- In:
Economics letters
222
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014232829
Saved in:
5
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
6
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
7
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
8
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
9
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
10
A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
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