Analysis of effective recall in radio advertising
Ana Pedreño-Santos and Jesus Garcia-Madariaga
| Year of publication: |
2022
|
|---|---|
| Authors: | Pedreño-Santos, Ana ; Garcia-Madariaga, Jesus |
| Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 26.2022, 1, p. 18-38
|
| Subject: | Advertising | Endorsement | Frequency | Live ad | Radio | Recall | Repetition | Sponsorship | Werbewirkung | Advertising effects | Sponsoring | Hörfunkwerbung | Radio advertising | Werbung | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-09-2021-0104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162625