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~subject:"Advertising"
~subject:"Internet marketing"
~subject:"Online-Handel"
~subject:"Rebate"
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Advertising
Internet marketing
Online-Handel
Rebate
Verkaufsförderung
1,931
Sales promotion
1,930
Consumer behaviour
897
Konsumentenverhalten
894
Sales-promotion
409
Preismanagement
328
Pricing strategy
328
Einzelhandel
299
Retail trade
291
Theorie
237
promotions
237
Theory
235
Marketingmanagement
202
Werbung
194
Marketing management
193
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193
Advertising effects
191
Marketing
176
Beziehungsmarketing
170
Relationship marketing
170
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161
Promotions
159
Deutschland
158
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155
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145
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134
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133
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133
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132
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128
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122
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111
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100
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7
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7
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5
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5
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5
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5
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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HEC Paris (École des Hautes Études Commerciales)
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing and consumer services
17
Journal of Islamic marketing : JIMA
13
Journal of business research : JBR
13
Journal of promotion management : JPM
12
Journal of retailing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Psychology & marketing
7
European journal of operational research : EJOR
6
Information systems research : ISR
6
Journal of promotion management : innovations in planning and applied research
6
International journal of contemporary hospitality management
5
International journal of economic issues : IJEI
5
Journal of marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of hospitality management
4
International journal of production economics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
The journal of product & brand management
4
Working paper / National Bureau of Economic Research, Inc.
4
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Marketing Science
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Service business
3
The international review of retail, distribution and consumer research
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
Discussion papers / CEPR
2
European journal of marketing
2
European research studies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems and e-business management : ISeB
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
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Source
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ECONIS (ZBW)
445
Other ZBW resources
7
RePEc
6
BASE
1
Showing
1
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459
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date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
3
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
4
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
5
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
6
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales
promotions
(paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
7
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
8
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
9
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
10
Estimating marketing component effects : double machine learning from targeted digital
promotions
Ellickson, Paul B.
;
Kar, Wreetabrata
;
Reeder, James C.
- In:
Marketing science
42
(
2023
)
4
,
pp. 704-728
Persistent link: https://www.econbiz.de/10014317639
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