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~subject:"Advertising"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Advertising
Konsumentenverhalten
Fernsehwerbung
458
Television advertising
458
USA
414
United States
414
Television
408
Fernsehen
387
Fernsehprogramm
347
Television programme
345
Advertising effects
293
Werbewirkung
293
Cable television
208
Kabelfernsehen
208
Consumer behaviour
194
Media usage
138
Mediennutzung
138
Fernsehsender
130
Television industry
130
Theorie
116
Theory
116
Werbung
114
Deutschland
98
Germany
98
Internet marketing
94
Online-Marketing
94
Großbritannien
84
United Kingdom
84
Broadcasting policy
82
Rundfunkpolitik
82
Competition
79
Wettbewerb
79
Digital broadcast
70
Digitaler Rundfunk
70
Professional sports
67
Profisport
67
Sport event
67
Sportveranstaltung
67
Children
61
Kinder
61
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Undetermined
117
Free
7
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Article
268
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Article in journal
Aufsatz in Zeitschrift
268
Graue Literatur
56
Non-commercial literature
56
Working Paper
48
Arbeitspapier
43
Aufsatz im Buch
20
Book section
20
Hochschulschrift
18
Thesis
12
Conference paper
4
Konferenzbeitrag
4
Case study
2
Collection of articles of several authors
2
Collection of articles written by one author
2
Fallstudie
2
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2
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2
Abstract
1
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1
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English
262
German
6
Author
All
Bellman, Steven
9
Varan, Duane
6
Wilbur, Kenneth C.
6
Fossen, Beth L.
5
Schweidel, David A.
5
Guitart, Ivan A.
4
Pelsmacker, Patrick de
4
Bakir, Aysen
3
Dens, Nathalie
3
Hartnett, Nicole
3
Hudders, Liselot
3
Joo, Mingyu
3
Kim, Kihan
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Verhellen, Yann
3
Wooley, Brooke
3
Aitken, Robert
2
Bakshi, Madhupa
2
Beal, Virginia
2
Betts, Kevin R.
2
Bijmolt, Tammo H. A.
2
Boerman, Sophie C.
2
Cauberghe, Verolien
2
Chan, Fong Yee
2
Cheong, Yunjae
2
Dix, Steve
2
Dupagne, Michel
2
Eisend, Martin
2
Fam, Kim Shyan
2
Gillespie, Brian
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Johnson, Mihaela
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Kwak, Hyokjin
2
Liaukonyte, Jura
2
Logan, Kelty
2
Mela, Carl F.
2
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International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising research
11
Marketing intelligence & planning
8
The journal of media economics
8
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
5
Journal of promotion management : JPM
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Young consumers : insight and ideas for responsible marketers
5
International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of the Academy of Marketing Science
4
Marketing letters : a journal of research in marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Asia Pacific journal of marketing and logistics
3
Information economics and policy : IEP
3
International journal of consumer studies
3
International journal of sports marketing & sponsorship
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Quantitative marketing and economics : QME
3
Sport management review
3
The journal of consumer marketing
3
European journal of marketing : EJM
2
International journal of Indian culture and business management : IJICBM
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of sport management and marketing : IJSMM
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
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ECONIS (ZBW)
268
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268
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date (oldest first)
1
Television
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
European men's club football in the eyes of consumers : the determinants of
television
broadcast demand
Macedo, Anthony
;
Dias, Marta Ferreira
;
Mourão, Paulo Reis
- In:
Journal of sports economics
24
(
2023
)
5
,
pp. 579-623
Persistent link: https://www.econbiz.de/10014295385
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
5
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
6
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
7
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
8
Moderators of the effect of viewer satisfaction on loyalty towards
television
channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
9
Online program engagement and audience size during
television
ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
10
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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