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~subject:"Advertising"
~subject:"Marketing management"
~subject:"Marketing theory"
~subject:"Marketing"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Marketing management
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Marketing
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Meffert, Heribert
32
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18
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17
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16
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14
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9
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9
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7
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7
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4
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20
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12
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7
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5
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5
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
4
Information Resources Management Association
4
Springer International Publishing
4
Universität Wien / Lehrstuhl für Marketing
4
Books on Demand GmbH <Norderstedt>
3
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Institut für Marketing <Münster, Westfalen>
3
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
3
Obščestvo Znanie Rossii
3
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo / Fakulʹtet ėkonomiki, menedžmenta i informatiki
3
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3
Springer-Verlag GmbH
3
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3
University of Illinois at Chicago / Institute for Entrepreneurial Studies
3
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Arthur D. Little International Inc. <Wiesbaden>
2
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2
DePaul University / College of Commerce
2
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
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2
Harvard Graduate School of Business Administration
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2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Johannes Kepler Universität Linz / Institut für Handel, Absatz und Marketing
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Michigan State University
2
Nižegorodskij Gosudarstvennyj Techničeskij Universitet
2
Nižegorodskij Obrazovatel'nyj Konsorcium
2
Nürnberger Akademie für Absatzwirtschaft
2
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Legends in marketing
18
Premier reference source
17
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Erfurter Hefte zum angewandten Marketing
11
Zeszyty naukowe
11
Developments in marketing science: proceedings of the Academy of Marketing Science
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Acta Universitatis Lodziensis / Folia oeconomica
8
Building corporate identity, image and reputation in the digital era
8
Lehrbuch
8
Marketing intelligence & planning
8
Entrepreneurship marketing : principles and practice of SME marketing
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
7
Journal of marketing management : MM
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
6
Proceedings series / American Marketing Association
6
Research
6
Edward Elgar E-Book Archive
5
Europäische Kulturen in der Wirtschaftskommunikation
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of technology marketing : IJTMkt
5
Journal of business research : JBR
5
Marketingforschung aktuell
5
SAGE library in marketing
5
Sportmanagement : SPM
5
Springer Gabler Research
5
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
5
Fokus Dienstleistungsmarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of research in marketing and entrepreneurship : JRME
4
Meffert-Marketing-Edition
4
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
4
Psychology & marketing
4
Schriften zu Tourismus und Freizeit
4
Schriftenreihe des Lehrstuhls für Marketing, Universität Dortmund
4
Sozialökonomische Texte : Diskussionsbeiträge
4
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ECONIS (ZBW)
1,578
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1
Marketing
Oflazoglu, Sonyel
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011936740
Saved in:
2
UTCC international journal of business and economics : IJBE
Mahawitthayalai Hokankha Thai
-
Bangkok : 168 Printing Co., Ltd.
;
2009-[?]: Bangkok : …
-
Volume 1, number 1 (June 2009)-volume 13, number 3 …
Persistent link: https://www.econbiz.de/10012060913
Saved in:
3
Essentials of marketing
Martin, Jane
;
Blythe, Jim
-
2023
-
Eighth edition
Persistent link: https://www.econbiz.de/10013435287
Saved in:
4
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
5
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
6
Corporate brand identity : virtual space
Cuomo, Maria Teresa
;
Genovino, Cinzia
;
Tortora, Debora
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 169-180)
.
2022
Persistent link: https://www.econbiz.de/10012609382
Saved in:
7
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
8
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
9
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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