Corporate multi-channel branding : platforms for #CorporateBranding
Year of publication: |
2022
|
---|---|
Authors: | Achi, Awele ; Adeola, Ogechi ; Achi, Francis Chukwuedo |
Published in: |
Building corporate identity, image and reputation in the digital era. - London : Routledge, ISBN 978-0-367-53123-2. - 2022, p. 205-217
|
Subject: | Marketing | Markenarchitektur | Brand architecture | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization |
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