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~subject:"Advertising"
~subject:"Marketing theory"
~subject:"Tourismus"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Marketing theory
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Springer International Publishing
2
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Deutsches Seminar für Fremdenverkehr Berlin
1
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1
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1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gumanitarnyj Universitet <Ekaterinburg>
1
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1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Information and Communication Technologies in Travel and Tourism <16, 2009, Amsterdam>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
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International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
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1
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1
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1
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1
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1
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1
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1
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1
Leningradskij Gosudarstvennyj Oblastnoj Universitet Im. A. S. Puškina
1
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1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Mežvuzovskaja Naučnaja Konferencija Razvitie Predprinimatelʹstva v Socialʹno-Kulʹturnoj Sfere i Turizme na Severo-Zapade Rossii <2007, Sankt Petersburg>
1
NWB Verlag
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Pearson Deutschland GmbH
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Journal of marketing management : MM
4
Zeszyty naukowe
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
International tourism research and concepts
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge advances in tourism
2
Schriften zu Tourismus und Freizeit
2
Springer-Lehrbuch
2
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2
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2
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1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Advances in tourism research
1
Always learning
1
Approaches to semiotics
1
Arbeiten aus dem Fachgebiet Geographie der Katholischen Universität Eichstätt : AGE
1
Bericht der GfK-Tagung : vom ...
1
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1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International series in operations research & management science
1
International series in quantitative marketing
1
Jossey-Bass business & management series
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
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ECONIS (ZBW)
180
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1
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180
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1
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
2
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry
-
2020
Persistent link: https://www.econbiz.de/10012035479
Saved in:
3
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
4
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
5
Management and marketing of wine tourism business : theory, practice, and cases
Sigala, Marianna
(
ed.
);
Robinson, Richard N. S.
(
ed.
)
-
2019
-
1st edition 2018
Persistent link: https://www.econbiz.de/10011918703
Saved in:
6
Tourist behavior : an experiential perspective
Kozak, Metin
(
ed.
);
Kozak, Nazmi
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011823134
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Advertising in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
Saved in:
9
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
10
Markedsføring og forbrukerne : samfunnsvitenskapelige blikk
Storm-Mathisen, Ardis
(
ed.
);
Jacobsen, Eivind
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011912284
Saved in:
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