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~subject:"Advertising"
~subject:"Marketing theory"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Advertising
Marketing theory
Marketing
1,578
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375
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366
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290
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274
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223
Theory
223
Consumer behaviour
143
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97
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Pilarczyk, Bogna
4
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4
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3
Kilian, Thomas
3
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3
Walsh, Gianfranco
3
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2
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Freiling, Jörg
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2
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2
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2
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2
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2
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2
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2
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2
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2
Ali, Abdul
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
10
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Economist Conference Unit <London>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
International Association of Business Communicators
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Inštitut za Marketing <Maribor>
1
J. L. Kellogg Graduate School of Management
1
Kongress der Deutschen Marktforschung <25, 1990, Bonn>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
Lennart-Bernadotte-Stiftung
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
NWB Verlag
1
Oblast Orel
1
Orlovskij Gosudarstvennyj Institut Ėkonomiki i Torgovli
1
Pearson Deutschland GmbH
1
Sibirskij Universitet Potrebitelʹskoj Kooperacii <Nowosibirsk>
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
St. Galler Forum für Nachhaltigkeitsmanagement <5, 2003, Sankt Gallen>
1
Stiftung Verbraucherinstitut
1
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Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
4
Zeszyty naukowe
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer-Lehrbuch
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Absatzwirtschaft / Schriften zum Marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Always learning
1
Approaches to semiotics
1
Bericht der GfK-Tagung : vom ...
1
Deutsche Dokumentation
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
GIS - Geographical information systems series
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
International series in quantitative marketing
1
Jossey-Bass business & management series
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehrbuch
1
Mainauer Gesprächsbeiträge zu gesellschaftspolitischen Fragen unserer Zeit : Schriftenreihe der Lennart-Bernadotte-Stiftung
1
Management science - theory and applications
1
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ECONIS (ZBW)
144
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1
Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012424527
Saved in:
2
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
3
The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing
Smith, Terry
-
2020
Persistent link: https://www.econbiz.de/10012035479
Saved in:
4
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
5
Markedsføring og forbrukerne : samfunnsvitenskapelige blikk
Storm-Mathisen, Ardis
(
ed.
);
Jacobsen, Eivind
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011912284
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
8
Advertising in contemporary consumer culture
De Burgh-Woodman, Helene
-
2018
Persistent link: https://www.econbiz.de/10011812942
Saved in:
9
Handbook of marketing decision models
Wierenga, Berend
(
ed.
);
Lans, Ralf van der
(
ed.
)
-
2017
-
Second edition
Persistent link: https://www.econbiz.de/10011663641
Saved in:
10
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
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