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Advertising
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
8
Social web
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Werbung
8
Internet marketing
7
Online-Marketing
7
Brand management
5
Lieferkette
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Markenführung
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Supply chain
5
Innovation
4
International marketing
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Internationales Marketing
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Welt
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World
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Advertising effects
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Brand image
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Designation of origin
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Emerging economies
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Globalisierung
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Herkunftsbezeichnung
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Markenimage
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Arora, Anshu
7
Wu, Jun
3
Arora, Amit
2
Brown, Ulysses J., III.
2
Arora, Anshu Saxena
1
Beazer, Jamese
1
Burks, Melody
1
Edmonds, Jennifer J.
1
Lindley, Jordan
1
Sanni, Saidat Abidemi
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Walsh, Christine
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Ware, Sacriana
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International business realisms : globalizing locally responsive and internationally connected business disciplines
2
Journal of promotion management : JPM
2
Global business value innovations : building innovation capabilities for business strategies
1
International journal of emerging markets
1
Journal of promotion management : innovations in planning and applied research
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
1
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ECONIS (ZBW)
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1
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
2
Ballin' the Pinball way: conceptualizing the WALLIN framework for transitioning from linear to collaborative social media advertising
Walsh, Christine
;
Lindley, Jordan
;
Arora, Anshu
; …
- In:
Global business value innovations : building innovation …
,
(pp. 63-74)
.
2018
Persistent link: https://www.econbiz.de/10011864701
Saved in:
3
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
4
Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun
;
Arora, Anshu
;
Arora, Amit
- In:
International journal of emerging markets
11
(
2016
)
2
,
pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
Saved in:
5
Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu
;
Wu, Jun
;
Brown, Ulysses J., III.
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
Saved in:
6
Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Beazer, Jamese
;
Ware, Sacriana
;
Arora, Anshu
- In:
International business realisms : globalizing locally …
,
(pp. 55-65)
.
2013
Persistent link: https://www.econbiz.de/10011418002
Saved in:
7
Drops in the glass : the influence of alcohol advertising on young adults
Burks, Melody
;
Brown, Ulysses J., III.
;
Wu, Jun
;
Arora, …
- In:
International business realisms : globalizing locally …
,
(pp. 90-105)
.
2013
Persistent link: https://www.econbiz.de/10011418005
Saved in:
8
The "organization" as an interdiciplinary learning zone : using a strategic game to integrate learning about supply chain management and advertising
Arora, Anshu Saxena
- In:
The learning organization : TLO ; the international …
19
(
2012
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10009557886
Saved in:
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