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Lee, Jong-Ho
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
2
Editorial: recent trends in advertising and required research in emerging markets : an Asian perspective
Lee, Jong-Ho
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 507-510
Persistent link: https://www.econbiz.de/10012200280
Saved in:
3
Contemporary advertising studies in Asia
Lee, Jong-Ho
(
ed.
);
Song, Ji Hee
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012200494
Saved in:
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