Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Year of publication: |
2020
|
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Authors: | Kim, Seoyoung ; Lee, Sungkyu ; Lee, Jong-Ho ; Taylor, Charles Raymond |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 6, p. 761-782
|
Subject: | Fashion Advertising | Luxury Advertising | Perceived Luxuriousness | Premium Private Labels | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Handelsmarke | Store brand | Mode | Fashion | Werbewirkung | Advertising effects | Markenführung | Brand management | Marketingmanagement | Marketing management |
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