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Advertising
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Game theory
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Luo, Xueming
5
Fang, Zheng
2
Bhattacharya, C. B.
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Cheng, Zhang
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Gu, Bin
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Keith, Megan E.
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Li, Chenxi
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Phang, Chee Wei
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Song, Yiping
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Information systems research : ISR
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International journal of electronic commerce : IJEC
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MIT sloan management review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
3
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
4
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
5
The debate over doing good : corporate social perfomance and firm-idiosyncratic risk
Luo, Xueming
;
Bhattacharya, C. B.
- In:
MSI reports : working paper series
(
2008
)
3
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003793927
Saved in:
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