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Advertising
Consumer behaviour
19
Konsumentenverhalten
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Brand image
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Markenimage
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Advertising effects
7
Werbewirkung
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Brand management
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Markenführung
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Holiday behaviour
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Adolescents
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Martin, Brett A. S.
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Becirovic, Ilda
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Veer, Ekant
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Vincent, Aaron
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European journal of marketing : EJM
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Martin, Brett A. S.
;
Vincent, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
6
,
pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
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2
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
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