Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Year of publication: |
2014
|
---|---|
Authors: | Martin, Brett A. S. ; Vincent, Aaron |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 19.2014, 6, p. 769-774
|
Subject: | Advertising effectiveness | Attributes | Benefits | Cruising | Testimonials | Tourist knowledge | Kreuzfahrt | Cruise | Werbung | Advertising | Wissensmanagement | Knowledge management | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry | Wissenstransfer | Knowledge transfer |
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