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Advertising
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Abdullah, K.
1
Al-Nashmi, Murad Mohammed
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Almamary, Abdulkraim Abdullah
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Boulanouar, Aisha Wood
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Diab, Dalia Mohammed Elzubier
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Goby, Valerie Priscilla
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Haque, A.
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Howe-Walsh, Liza
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Journal of Islamic marketing : JIMA
5
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ECONIS (ZBW)
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1
The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed
;
Almamary, Abdulkraim Abdullah
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
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2
Beliefs about Islamic advertising : an exploratory study in Malaysia
Shafiq, A.
;
Haque, A.
;
Abdullah, K.
;
Jan, M. T.
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
3
,
pp. 409-429
Persistent link: https://www.econbiz.de/10011812873
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3
The advertising standardisation debate revisited : implications of Islamic ethics on standardisation/localisation of advertising in Middle East Islamic States
Turnbull, Sarah
;
Howe-Walsh, Liza
;
Boulanouar, Aisha Wood
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
1
,
pp. 2-14
Persistent link: https://www.econbiz.de/10011560519
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4
The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity
Mansour, Ilham Hassan Fathelrahman
;
Diab, Dalia …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011562971
Saved in:
5
From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
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