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The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo
;
Pauser, Sandra
;
Akturan, Ulun
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2103-2117
Persistent link: https://www.econbiz.de/10014338473
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