The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Year of publication: |
2023
|
---|---|
Authors: | Wagner, Udo ; Pauser, Sandra ; Akturan, Ulun |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 10, p. 2103-2117
|
Subject: | attitude toward ads | cultural tightness/looseness | customer responses | deviant advertisements | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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