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Advertising
Werbung
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European journal of marketing : EJM
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The effects of feature and benefit sentences in advertising copy on consumers’ memory and attitudes
Meeds, Robert W.
;
Farnall, Olan F.
- In:
International journal of business and economics …
7
(
2018
)
5
,
pp. 136-143
Persistent link: https://www.econbiz.de/10011954363
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2
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott
;
Du, Rui
;
Green, Kesten C.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
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