Predictive validity of evidence-based persuasion principles : an application of the index method
J. Scott Armstrong (Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, USA and Ehrenberg-Bass Institute, University of South Australia, Adelaide, Australia), Rui Du (University of Pennsylvania, Philadelphia, Pennsylvania, USA), Kesten C. Green (University of South Australia Business School and Ehrenberg-Bass Institute, University of South Australia, Adelaide, Australia) and Andreas Graefe (LMU Munich, Germany)
| Year of publication: |
2016
|
|---|---|
| Authors: | Armstrong, Jon Scott ; Du, Rui ; Green, Kesten C. ; Graefe, Andreas |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 276-293
|
| Subject: | Intentions | Advertising | Expertise | Combing forecasts | Copy testing | Judgmental forecasting | Prognoseverfahren | Forecasting model | Werbung | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2015-0728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453358