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~subject:"Advertising"
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Search: subject_exact:"Herkunftsbezeichnung"
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Advertising
Herkunftsbezeichnung
3,029
Designation of origin
2,961
Consumer behaviour
1,043
Konsumentenverhalten
1,043
Markenimage
874
Brand image
873
Brand management
403
Markenführung
403
Tourism marketing
370
Tourismusmarketing
370
Destination management
336
Destinationsmanagement
336
Rules of origin
328
Ursprungsregeln
294
EU-Staaten
289
EU countries
283
Welt
278
World
276
Holiday behaviour
243
Urlaubsverhalten
243
USA
220
United States
217
Freihandelsabkommen
213
Free trade agreement
211
Tourismus
209
Tourism
207
Brand
204
Theorie
204
Markenartikel
201
Theory
196
China
186
Handelspräferenzen
185
Trade preferences
180
Internationales Marketing
168
International marketing
167
Produktqualität
164
Product quality
162
Tourism destination
158
Tourismusregion
158
Lebensmittel
154
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11
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1
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Article
22
Book / Working Paper
1
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Article in journal
20
Aufsatz in Zeitschrift
20
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
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1
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Language
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English
22
German
1
Author
All
Hornikx, Jos
3
Meurs, Frank van
3
Marette, Stéphan
2
Thompson, Stanley
2
Aichner, Thomas
1
Anders, Sven
1
Andras, Trina Larsen
1
Beghin, John C.
1
Biswas, Abhijit
1
Dodoo, Naa Amponsah
1
Gierl, Heribert
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Guha, Abhijit
1
Haltmayer, Vanessa
1
Herrmann, Roland
1
Heuvel, Jauke van den
1
Hof, Robert-Jan
1
Jain, Subhash C.
1
Janssen, Anne
1
Japutra, Arnold
1
Ju, Ilyoung
1
Karimi, Sahar
1
Kaufmann, Hans Rüdiger
1
Kim, SangJun
1
Kosmaczewska, Joanna
1
Kwak, Hyokjin
1
Lanotte, Hervé
1
Li, Shanjun
1
Liu, Yu-Lun
1
Loureiro, Sandra Maria Correia
1
Menapace, Luisa
1
Meng, Juan
1
Moon, Byeong-joon
1
Moschini, Giancarlo
1
Mummalaneni, Venkatapparao
1
Pomering, Alan
1
Puzakova, Marina
1
Roy, Subhadip
1
Sam, Abdoul G.
1
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Published in...
All
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American journal of agricultural economics
1
Applied economics letters
1
Asian dimensions of services marketing
1
Baltic journal of management
1
Corporate reputation review : an international journal
1
Enometrica : review of the Vineyard Data Quantification Society and the European Association of Wine Economists
1
International business and economics research journal
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nontariff measures with market imperfections : trade and welfare implications
1
The international review of retail, distribution and consumer research
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Working paper / Center for Agricultural and Rural Development
1
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Source
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ECONIS (ZBW)
23
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1
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10
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23
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1
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
6
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
7
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
8
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
9
Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
The international review of retail, distribution and …
28
(
2018
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
Saved in:
10
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
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