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Advertising
Share Economy
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sharing economy
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Journal of strategic marketing
1
Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
1
Schmalenbach journal of business research : SBUR
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ECONIS (ZBW)
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Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
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2
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
3
Deceptive advertising in a crowdfunding market
Zhang, Juan
;
Huang, Jian
- In:
Transportation research / E : an international journal
135
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012233596
Saved in:
4
Communication of values towards users of the sharing economy
Pick, Doreén
;
Neubert, Friederike
- In:
Marktorientierte Unternehmensführung - innovative …
,
(pp. 85-105)
.
2018
Persistent link: https://www.econbiz.de/10011977897
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