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~subject:"Advertising avoidance"
~subject:"Ausgaben"
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Search: person:"de Gregorio, Federico"
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Advertising avoidance
Ausgaben
USA
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Consumer behaviour
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Product Placement
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Inflation
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1985-2012
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Ad avoidance
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Advertising media
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Arbeitskräfte
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De Gregorio, Federico
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Cheong, Yunjae
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Chinchanachokchai, Sydney
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Kim, Kihan
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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ECONIS (ZBW)
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A consumer socialization approach to understanding advertising avoidance on social media
Chinchanachokchai, Sydney
;
De Gregorio, Federico
- In:
Journal of business research : JBR
110
(
2020
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
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2
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
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