//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Brand image
36
Markenimage
36
USA
18
United States
18
Market research
17
Marketing theory
17
Marketingtheorie
17
Marktforschung
17
Welt
16
World
16
Marketing management
13
Marketingmanagement
13
Brand extension
12
Markentransfer
12
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Beziehungsmarketing
9
Relationship marketing
9
Theorie
9
Theory
9
Comparison
8
Consumer society
8
Cultural identity
8
Konsumgesellschaft
8
Kulturelle Identität
8
Vergleich
8
Economic culture
6
Globalisierung
6
Globalization
6
Wirtschaftskultur
6
Consumer policy
5
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Reprint
Article in journal
7,309
Aufsatz in Zeitschrift
7,309
Aufsatz im Buch
240
Book section
240
Graue Literatur
197
Non-commercial literature
197
Hochschulschrift
177
Arbeitspapier
133
Working Paper
133
Thesis
128
Conference paper
69
Konferenzbeitrag
69
Collection of articles of several authors
29
Sammelwerk
29
Aufsatzsammlung
15
Konferenzschrift
15
Collection of articles written by one author
12
Sammlung
12
Lehrbuch
10
Case study
9
Fallstudie
9
Textbook
9
Conference proceedings
6
Ratgeber
5
Bibliografie enthalten
4
Bibliography included
4
Guidebook
3
Amtsdruckschrift
2
Glossar enthalten
2
Glossary included
2
Government document
2
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Mikroform
1
more ...
less ...
Language
All
English
6
Author
All
Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Coulter, Robin Higie
1
Ehrenberg, Andrew S. C.
1
Kennedy, Rachel
1
Kumar, V.
1
Sandler, Dennis M.
1
Shah, Denish
1
Shani, David
1
Thompson, Craig J.
1
Zaltman, Gerald
1
more ...
less ...
Published in...
All
International marketing ; Vol. 2
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Measuring and managing brands
1
Qualitative marketing research : approaches, techniques and analysis
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
2
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
3
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
4
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
5
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
6
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->