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~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Consumer behaviour
82,366
Konsumentenverhalten
79,236
Theorie
8,894
Theory
8,878
Relationship marketing
8,872
Beziehungsmarketing
8,831
Brand management
7,468
Markenführung
7,426
Brand image
6,641
Markenimage
6,599
Online retailing
5,451
Online-Handel
5,448
Kundenzufriedenheit
5,420
Social Web
4,647
Social web
4,647
USA
4,598
United States
4,432
Online-Marketing
4,415
Internet marketing
4,409
Service quality
4,332
Dienstleistungsqualität
4,285
Brand
4,266
Markenartikel
4,247
Einzelhandel
4,104
Retail trade
4,076
Deutschland
3,787
Germany
3,649
Verbraucherverhalten
3,577
Werbewirkung
3,576
Electronic Commerce
3,537
E-commerce
3,432
Experiment
3,325
Emotion
3,173
Advertising
2,991
Werbung
2,912
Private consumption
2,857
Privater Konsum
2,857
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2,740
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1,550
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128
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29
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29
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12
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10
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265
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Han, Heesup
56
Mattila, Anna S.
32
Usman, Osly
27
Gierl, Heribert
26
Septianto, Felix
24
Pelsmacker, Patrick de
23
Dens, Nathalie
20
Huber, Frank
20
Jang, Soocheong
20
Loureiro, Sandra Maria Correia
17
Prayag, Girish
17
Prentice, Catherine
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Diehl, Sandra
16
Quach, Sara
16
Sreejesh, S.
16
Söderlund, Magnus
16
Gustafsson, Anders
15
Hyun, Sunghyup Sean
15
Balaji, M. S.
14
Aksoy, Lerzan
13
Esch, Franz-Rudolf
13
Mittal, Vikas
13
Pauwels, Koen
13
Prashar, Sanjeev
13
Wu, Luorong
13
Bauer, Hans H.
12
Eisend, Martin
12
Klaus, Philipp
12
Muehling, Darrel D.
12
Prybutok, Victor R.
12
Thaichon, Park
12
Torres, Ivonne M.
12
Wu, Linwan
12
Boerman, Sophie C.
11
Gursoy, Dogan
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Parayitam, Satyanarayana
11
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
6
Erasmus Research Institute of Management
3
Technische Universität Braunschweig
3
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
RWTH Aachen
2
Shaker Verlag
2
University of Madras / Department of Commerce
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Economic Association
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <5, 1980, Saint Louis, Mo.>
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <6, 1981, Bloomington, Ind.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutschland / Bundeswehr / Universität Hamburg
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institute of Leadership and Management <London>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Research Symposium <1977, Bloomington, Ind.>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
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Published in...
All
Journal of retailing and consumer services
385
Journal of business research : JBR
290
International journal of hospitality management
206
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of hospitality marketing & management
100
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
90
Cogent business & management
88
International journal of contemporary hospitality management
85
Journal of promotion management : innovations in planning and applied research
78
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
69
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
61
Journal of advertising research
57
Marketing letters : a journal of research in marketing
54
Marketing intelligence & planning
53
The service industries journal
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
The journal of product & brand management
49
Journal of strategic marketing
47
International journal of electronic marketing and retailing : IJEMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of brand management : an international journal
42
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
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Source
All
ECONIS (ZBW)
8,952
Other ZBW resources
159
BASE
2
RePEc
1
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41
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
42
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
43
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
44
Impact of emotional appeal on non-profit advertising : a neurophysiological analysis
Sandoval, Pamela Simón
;
García-Madariaga, Jesús
- In:
Journal of consumer behaviour
23
(
2024
)
1
,
pp. 203-217
Persistent link: https://www.econbiz.de/10014468183
Saved in:
45
Through rose-tinted glasses : how inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations
Hüttl-Maack, Verena
;
Sedghi, Tara
;
Daume, Jana
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 92-100
Persistent link: https://www.econbiz.de/10014470733
Saved in:
46
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
47
The impact of perceived value on consumers' positive word-of-mouth intention toward energy-efficient appliances
Bao Ngoc Le
;
Nguyen Nguyet
- In:
International Journal of Energy Economics and Policy : IJEEP
14
(
2024
)
2
,
pp. 383-393
Persistent link: https://www.econbiz.de/10014496368
Saved in:
48
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
49
Factors influencing behavioral intentions in livestream shopping : a cross-cultural study
Ni, Shaowen
;
Ueichi, Hideo
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460857
Saved in:
50
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
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