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~subject:"Advertising effects"
~subject:"Designation of origin"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Advertising effects
Designation of origin
Destination management
Firmenimage
Brand management
10,185
Markenführung
10,185
Markenimage
7,977
Brand image
7,976
Consumer behaviour
7,740
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7,739
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4,750
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4,670
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2,350
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1,550
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1,550
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1,350
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1,349
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1,159
Marketing management
968
Marketingmanagement
965
Herkunftsbezeichnung
837
Customer satisfaction
815
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815
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774
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774
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740
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740
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712
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707
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690
Advertising
689
Werbung
665
Corporate reputation
628
Markentreue
597
Einzelhandel
595
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595
Destinationsmanagement
590
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562
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498
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40
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Melewar, T. C.
23
Diamantopoulos, Adamantios
16
Balmer, John M. T.
14
Foroudi, Pantea
14
Pelsmacker, Patrick de
14
Gierl, Heribert
13
Pike, Steven
13
Dens, Nathalie
12
Bang, Nguyen
11
Giraldi, Janaina de Moura Engracia
10
Romaniuk, Jenni
9
Esch, Franz-Rudolf
8
Ko, Eunju
8
Papadopoulos, Nicolas G.
8
Roy, Subhadip
8
Sreejesh, S.
8
Stylidis, Dimitrios
8
Balabanis, George
7
Cai, Liping A.
7
Foroudi, Mohammad Mahdi
7
Gupta, Suraksha
7
Guzman, Francisco
7
Han, Heesup
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Phau, Ian
7
Stăncioiu, Aurelia-Felicia
7
Teodorescu, Nicolae
7
Vashisht, Devika
7
Bang Nguyen Viet
6
Campo, Sara
6
Chen, Chun-Chu
6
Ekinci, Yuksel
6
Iglesias, Oriol
6
Ilicic, Jasmina
6
Jang, Soocheong
6
Kumar, Vikas
6
Lee, Richard
6
Lockshin, Larry
6
Magnusson, Peter
6
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Journal of business research : JBR
123
The journal of brand management : an international journal
86
Tourism management : research, policies, practice
69
The journal of product & brand management
66
Journal of travel and tourism marketing
65
Journal of marketing communications
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Journal of retailing and consumer services
53
International journal of advertising : the review of marketing communications
52
International journal of advertising : the quarterly review of marketing communications
50
Journal of promotion management : JPM
40
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
39
International marketing review
36
Journal of advertising research
36
Journal of international consumer marketing
34
Marketing intelligence & planning
33
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Tourism management perspectives : TMP
33
Journal of global marketing
31
European journal of marketing : EJM
29
Journal of advertising : official publication of the American Academy of Advertising
29
Journal of destination marketing & management
29
The journal of consumer marketing
27
Journal of promotion management : innovations in planning and applied research
26
Marketing : ZFP ; journal of research and management
23
International journal of internet marketing and advertising : IJIMA
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of vacation marketing
21
Corporate reputation review : an international journal
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing letters : a journal of research in marketing
19
Journal of hospitality marketing & management
18
International journal of hospitality management
17
Journal of international marketing
17
Journal of strategic marketing
17
Journal of vacation marketing : an international journal
17
Journal of marketing management : MM
16
Journal of the Academy of Marketing Science
16
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ECONIS (ZBW)
2,837
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61
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61
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
62
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
63
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
64
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
65
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
66
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
67
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
68
The spillover effects of positive and negative buzz on brand attitudes
Colicev, Anatoli
;
De Bruyn, Arnaud
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2382-2406
Persistent link: https://www.econbiz.de/10014448352
Saved in:
69
Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
70
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
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