//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Designation of origin"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Designation of origin
Destination management
Firmenimage
Brand management
10,185
Markenführung
10,185
Markenimage
7,977
Brand image
7,976
Consumer behaviour
7,740
Konsumentenverhalten
7,739
Brand
4,750
Markenartikel
4,670
Beziehungsmarketing
2,350
Relationship marketing
2,350
Social Web
1,550
Social web
1,550
Online-Marketing
1,350
Internet marketing
1,349
Werbewirkung
1,159
Marketing management
968
Marketingmanagement
965
Herkunftsbezeichnung
837
Customer satisfaction
815
Kundenzufriedenheit
815
Luxury goods
774
Luxusgüter
774
Tourism marketing
740
Tourismusmarketing
740
USA
712
United States
707
Brand loyalty
690
Advertising
689
Werbung
665
Corporate reputation
628
Markentreue
597
Einzelhandel
595
Retail trade
595
Destinationsmanagement
590
Emotion
562
Viral marketing
498
more ...
less ...
Online availability
All
Undetermined
1,565
Free
223
Type of publication
All
Article
2,823
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
2,825
Aufsatz im Buch
327
Book section
327
Hochschulschrift
135
Thesis
102
Graue Literatur
94
Non-commercial literature
94
Arbeitspapier
76
Working Paper
76
Case study
75
Fallstudie
75
Collection of articles of several authors
53
Sammelwerk
53
Aufsatzsammlung
39
Konferenzbeitrag
27
Reprint
15
Conference proceedings
9
Konferenzschrift
9
Fallstudiensammlung
8
Guidebook
8
Ratgeber
8
Lehrbuch
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles written by one author
3
Sammlung
3
Festschrift
2
Handbook
2
Handbuch
2
Interview
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Mikroform
1
Nachschlagewerk
1
Reference book
1
Textbook
1
more ...
less ...
Language
All
English
2,787
German
40
French
7
Italian
2
Serbian
1
Author
All
Melewar, T. C.
23
Diamantopoulos, Adamantios
16
Balmer, John M. T.
14
Foroudi, Pantea
14
Pelsmacker, Patrick de
14
Gierl, Heribert
13
Pike, Steven
13
Dens, Nathalie
12
Bang, Nguyen
11
Giraldi, Janaina de Moura Engracia
10
Romaniuk, Jenni
9
Esch, Franz-Rudolf
8
Ko, Eunju
8
Papadopoulos, Nicolas G.
8
Roy, Subhadip
8
Sreejesh, S.
8
Stylidis, Dimitrios
8
Balabanis, George
7
Cai, Liping A.
7
Foroudi, Mohammad Mahdi
7
Gupta, Suraksha
7
Guzman, Francisco
7
Han, Heesup
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Phau, Ian
7
Stăncioiu, Aurelia-Felicia
7
Teodorescu, Nicolae
7
Vashisht, Devika
7
Bang Nguyen Viet
6
Campo, Sara
6
Chen, Chun-Chu
6
Ekinci, Yuksel
6
Iglesias, Oriol
6
Ilicic, Jasmina
6
Jang, Soocheong
6
Kumar, Vikas
6
Lee, Richard
6
Lockshin, Larry
6
Magnusson, Peter
6
more ...
less ...
Published in...
All
Journal of business research : JBR
123
The journal of brand management : an international journal
86
Tourism management : research, policies, practice
69
The journal of product & brand management
66
Journal of travel and tourism marketing
65
Journal of marketing communications
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
Journal of retailing and consumer services
53
International journal of advertising : the review of marketing communications
52
International journal of advertising : the quarterly review of marketing communications
50
Journal of promotion management : JPM
40
Asia Pacific journal of marketing and logistics
39
Psychology & marketing
39
International marketing review
36
Journal of advertising research
36
Journal of international consumer marketing
34
Marketing intelligence & planning
33
Tourism analysis : an interdisciplinary tourism & hospitality journal
33
Tourism management perspectives : TMP
33
Journal of global marketing
31
European journal of marketing : EJM
29
Journal of advertising : official publication of the American Academy of Advertising
29
Journal of destination marketing & management
29
The journal of consumer marketing
27
Journal of promotion management : innovations in planning and applied research
26
Marketing : ZFP ; journal of research and management
23
International journal of internet marketing and advertising : IJIMA
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of vacation marketing
21
Corporate reputation review : an international journal
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing letters : a journal of research in marketing
19
Journal of hospitality marketing & management
18
International journal of hospitality management
17
Journal of international marketing
17
Journal of strategic marketing
17
Journal of vacation marketing : an international journal
17
Journal of marketing management : MM
16
Journal of the Academy of Marketing Science
16
more ...
less ...
Source
All
ECONIS (ZBW)
2,837
Showing
71
-
80
of
2,837
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
72
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
73
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
74
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
75
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
76
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
77
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
78
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
79
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
80
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->