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~subject:"Advertising effects"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Advertising effects
Deutschland
Social web
11,619
Social Web
11,618
Online-Marketing
4,027
Internet marketing
4,026
Consumer behaviour
3,601
Konsumentenverhalten
3,601
Viral marketing
1,659
Virales Marketing
1,659
Social media
1,586
Social network
1,512
Soziales Netzwerk
1,511
Beziehungsmarketing
1,501
Relationship marketing
1,501
social media
1,438
Brand management
1,371
Markenführung
1,371
Online retailing
1,067
Online-Handel
1,067
E-commerce
1,053
Electronic Commerce
1,052
Brand image
822
Markenimage
822
Digitization
688
Digitalisierung
687
Web 2.0 technologies
650
Web 2.0-Technologien
648
Internet
641
Customer integration
601
Kundenintegration
601
Werbewirkung
499
Digital platform
487
Digitale Plattform
485
Knowledge management
485
Wissensmanagement
485
Social relations
465
Soziale Beziehungen
465
Confidence
452
Facebook
452
Vertrauen
451
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70
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642
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Article in journal
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643
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Graue Literatur
121
Non-commercial literature
121
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118
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102
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102
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75
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70
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66
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64
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Ratgeber
24
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21
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20
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13
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6
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English
558
German
85
Author
All
Chen, Huan
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Hayes, Jameson L.
3
Huang, Yan
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Nguyen Yen Thi Hoang
3
Pakura, Stefanie
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Schweidel, David A.
3
Tucker, Catherine
3
Wang, Ye
3
Wirtz, Bernd W.
3
Yoon, Sukki
3
Abbasi, Amir Zaib
2
Agnihotri, Arpita
2
Ahn, Sun Joo
2
Algesheimer, René
2
Amann, Rolf
2
Antheunis, Marjolijn L.
2
Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Bauernschuster, Stefan
2
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Published in...
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International journal of advertising : the review of marketing communications
35
International journal of internet marketing and advertising : IJIMA
26
Journal of business research : JBR
25
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
20
HMD : Praxis der Wirtschaftsinformatik
18
Journal of advertising research
18
Journal of retailing and consumer services
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
IM : die Fachzeitschrift für Information, Management und Consulting
6
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
6
Journal of internet commerce
5
Media-Perspektiven
5
Young consumers : insight and ideas for responsible marketers
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
The journal of applied business research
4
The journal of brand management : an international journal
4
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of customer behaviour
3
Journal of global marketing
3
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ECONIS (ZBW)
643
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1
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10
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643
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
5
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
6
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
9
Toward better digital advertising : the role of the anthropomorphic virtual agent
Ben Saad, Sihem
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 295-331
Persistent link: https://www.econbiz.de/10014454751
Saved in:
10
Digital transformation social spaces of Romanians and Moldovans in Berlin
Vochin, Mihaela-Violeta
- In:
SEER : journal for labour and social affairs in Eastern …
26
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014422313
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