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~subject:"Advertising effects"
~subject:"Direktmarketing"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
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Advertising effects
Direktmarketing
Social web
Mobile Marketing
288
Mobile marketing
288
Internet
76
Deutschland
68
Germany
68
Beziehungsmarketing
60
Relationship marketing
60
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57
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57
Theorie
54
Theory
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31
Mobilkommunikation
31
Consumer behaviour
27
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Marketing management
26
Marketingmanagement
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24
Online-Marketing
24
Werbewirkung
20
Online retailing
18
Online-Handel
18
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17
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Okazaki, Shintaro
3
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2
Schröder, Jesko
2
Schwaiger, Manfred
2
Agarwal, Atul Kumar
1
Amirkhanpour, Monaliz
1
Aslam, Bilal
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Looff, Aart-Jan de
1
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1
Luo, Jun
1
Lutchyn, Yuliya
1
Lysik, Lukasz
1
Machura, Piotr
1
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1
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Digital advertising : theory and research
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Advertising in new formats and media : current research and implications for marketers
1
Advertising, promotion, and new media
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Banken im Wandel : Direktbanken und Direct Banking
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
Business intelligence and analytics in small and medium enterprises
1
Cutting edge international research
1
Developing successful global strategies for marketing luxury brands
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
1
Handbuch Kommunikationsmanagement
1
Innovative business practices : prevailing a turbulent era
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Kundenkommunikation und Kundenbindung : neue Ansätze zum Dialog im Marketing
1
Marketing - Management
1
Marketing efficiency in tourism : coping with volatile demand
1
Marketing in a digital world
1
Marketing-Controlling
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mit 60 Tabellen
1
New economy in kleinen und mittleren Unternehmen
1
Organisation und Personal : Festschrift für Rolf Bühner
1
Responsible Innovation Management
1
Umwelt- und Produktqualität im Agrarbereich : 44. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 27. bis 29. September 2004 in Berlin
1
Unternehmenskommunikation auf dem Prüfstand : aktuelle empirische Ergebnisse zum Reputation Marketing
1
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ECONIS (ZBW)
39
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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2
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
3
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
4
Mobile advertising framework : format, location and context
Aslam, Bilal
;
Karjaluoto, Heikki
- In:
Business intelligence and analytics in small and medium …
,
(pp. 53-74)
.
2020
Persistent link: https://www.econbiz.de/10012161786
Saved in:
5
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
6
Impact of digital advertising post-demonetization in India
Rathaur, Kamal Singh
;
Agarwal, Atul Kumar
- In:
Application of gaming in new media marketing
,
(pp. 215-235)
.
2019
Persistent link: https://www.econbiz.de/10011914196
Saved in:
7
Strategic role of consumer moments of truth : a marketing challenge in mobile communities
Lysik, Lukasz
;
Lopacinski, Karol
;
Kutera, Robert
; …
- In:
Analyzing the strategic role of social networking in …
,
(pp. 22-44)
.
2017
Persistent link: https://www.econbiz.de/10011530611
Saved in:
8
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
9
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
10
Between an ad block and a hard place : advertising avoidance and the digital world
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Digital advertising : theory and research
,
(pp. 243-255)
.
2017
Persistent link: https://www.econbiz.de/10011646117
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