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~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Smoking"
~subject:"United Kingdom"
~type_genre:"Aufsatz im Buch"
~type_genre:"Handbook"
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Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die ökonomische Analyse des Rechts : Entwicklung und Perspektive einer interdisziplinären Wissenschaft ; Festschrift für Michael Adams
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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
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1
Informationspflichten bei Garantiewerbung im Internet
Bienert, Jens
- In:
Jenseits des Elfenbeinturms : universitäre Forschung …
,
(pp. 69-87)
.
2016
Persistent link: https://www.econbiz.de/10011542663
Saved in:
2
A dynamic analysis of the US cigarette market and antismoking policies
Tan, Wei
- In:
Structural econometric models
,
(pp. 387-432)
.
2013
Persistent link: https://www.econbiz.de/10010359121
Saved in:
3
Regulierung von Zigaretten und Tabakindustrie : warum und wie?
Pötschke-Langer, Martina
;
Schaller, Katrin
- In:
Die ökonomische Analyse des Rechts : Entwicklung und …
,
(pp. 215-242)
.
2013
Persistent link: https://www.econbiz.de/10014567712
Saved in:
4
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
5
The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José
;
Sancho-Esper, Franco Manuel
- In:
Breaking new ground in theory and practice
,
(pp. 93-108)
.
2011
Persistent link: https://www.econbiz.de/10009380030
Saved in:
6
Social marketing's response to the alcohol problem : who's conducting the orchestra?
Jones, Sandra C.
- In:
The SAGE handbook of social marketing
,
(pp. 253-270)
.
2011
Persistent link: https://www.econbiz.de/10009380624
Saved in:
7
The ethical implications of A/B and multivariate e-commerce optimization testing
Sylvia, J.J.
- In:
Ethical issues in e-business : models and frameworks
,
(pp. 91-104)
.
2010
Persistent link: https://www.econbiz.de/10011477992
Saved in:
8
Advertising : the magic system
Williams, Raymond
- In:
The advertising and consumer culture reader
,
(pp. 13-24)
.
2009
Persistent link: https://www.econbiz.de/10003848330
Saved in:
9
Key issues in mobile marketing : permission and acceptance
Barnes, Stuart J.
;
Scornavacca, Eusebio
- In:
Ubiquitous commerce for creating the personalized …
,
(pp. 208-218)
.
2009
Persistent link: https://www.econbiz.de/10003852022
Saved in:
10
Ich bin doch nicht blöd?! : Geiz ist geil!
Nickel, Volker
- In:
Zur Verantwortung von Unternehmen und Konsumenten
,
(pp. 95-99)
.
2008
Persistent link: https://www.econbiz.de/10003739421
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