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~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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Advertising effects
Konsumentenverhalten
Sportmarketing
9
Sports marketing
9
Consumer behaviour
6
Professional sports
6
Profisport
6
Sport event
6
Sportveranstaltung
6
Sport
5
Sports
5
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2
Ballsport
2
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2
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2
Sponsoring
2
Sponsorship
2
Actual purchases
1
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Betriebliche Wertschöpfung
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Brand image
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Brand management
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Conceptual paper
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Customer integration
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1
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Maennig, Wolfgang
1
Mueller, Steffen Q.
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1
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International journal of sport finance
2
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Sport, Business and Management : an international journal ; SBM
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ECONIS (ZBW)
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Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
3
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
4
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
5
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
Saved in:
6
Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
8
(
2013
)
4
,
pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
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