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~subject:"Advertising effects"
~subject:"Mobile Business"
~type_genre:"Case study"
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Digital and social media marketing : a results-driven approach
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Handbook of research on mobile marketing management
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1
Mobile marketing
Kurzyk, Bartłomiej
;
Rashid, Tahir
;
Hayder, Ali
- In:
Digital and social media marketing : a results-driven …
,
(pp. 260-278)
.
2017
Persistent link: https://www.econbiz.de/10011582728
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2
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
3
Insights on mobile advertising, promotion, and research
Ferris, Mark
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10003609564
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