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~subject:"Advertising effects"
~subject:"Werbung"
~type_genre:"Einführung"
~type_genre:"Guidebook"
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Nontraditional media in marketing and advertising
Blakeman, Robyn
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2014
Persistent link: https://www.econbiz.de/10013547448
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Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
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Wells, William
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2009
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8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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