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Advertising effects
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
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