Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Year of publication: |
2008
|
---|---|
Authors: | Choi, Yung Kyun ; Hwang, Jang-sun ; McMillan, Sally J. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 8, p. 756-768
|
Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Vergleich | Comparison | Südkorea | South Korea | USA | United States |
-
Choi, Chang-Won, (2022)
-
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae, (2019)
-
Mobile advertising engine for centralized mobile coupon delivery
Wray, Jeffrey, (2011)
- More ...
-
Choi, Yung Kyun, (2008)
-
McMillan, Sally J., (2015)
-
OBSERVATIONS - Effects of Structural and Perceptual Factors on Attitudes toward the Website
McMillan, Sally J., (2003)
- More ...