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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
7
Konsumentenverhalten
7
Product recalls
4
Brand image
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Markenimage
3
Advance purchase
2
Advertising
2
Affective commitment
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Attribution theory
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Beziehungsmarketing
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Brand
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Brand loyalty
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Brand management
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Calculative commitment
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Consumer innovativeness
2
Finite mixture models
2
Firm performance
2
Führungskräfte
2
Managers
2
Markenartikel
2
Markenführung
2
Markentreue
2
New product development
2
Playfulness
2
Pre-orders
2
Product design
2
Product liability
2
Produktentwicklung
2
Produktgestaltung
2
Produkthaftung
2
Purchase intention
2
Relationship marketing
2
Self-congruity
2
Unternehmenserfolg
2
Werbewirkung
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Werbung
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English
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Byun, Kyung-Ah
2
Hong, JungHwa
1
James, Kevin William
1
Kang, Taeghyun
1
Kim, Kevin
1
Ma, Minghui
1
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
2
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
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