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Advertising effects
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Psychology & marketing
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Music-evoked images : music that inspires them and their influences on brand and message recall in the short and the longer term
Fraser, Cynthia
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 813-827
Persistent link: https://www.econbiz.de/10010484340
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Music to your brain : background music changes are processed first, reducing ad message recall
Fraser, Cynthia
;
Bradford, J. Andrew
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009716243
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