Music to your brain : background music changes are processed first, reducing ad message recall
Year of publication: |
2013
|
---|---|
Authors: | Fraser, Cynthia ; Bradford, J. Andrew |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 1, p. 62-75
|
Subject: | Werbemusik | Advertising music | Werbewirkung | Advertising effects | Neurowissenschaften | Neuroscience | Neuromarketing |
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