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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
12
Konsumentenverhalten
12
Beziehungsmarketing
8
Relationship marketing
8
Customer satisfaction
6
E-commerce
6
Electronic Commerce
6
Kundenzufriedenheit
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ARCH model
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ARCH-Modell
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Confidence
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Kundenbindungsprogramm
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Loyalty program
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Risiko
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Risk
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Vertrauen
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Viral marketing
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Virales Marketing
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Artificial intelligence
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Gastronomie
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Künstliche Intelligenz
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Online retailing
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Online-Handel
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Restaurant industry
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Social norm
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Beschwerdemanagement
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Complaint management
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Deep learning
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Emotion
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Hwang, Yoo Hee
2
Cheng, Yuqiao
1
Gim, Jaehee
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Kim, Heewon
1
Mattila, Anna S.
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Yang, Bi
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International journal of hospitality management
2
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ECONIS (ZBW)
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When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi
;
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
International journal of hospitality management
97
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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