Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Year of publication: |
2021
|
---|---|
Authors: | Yang, Bi ; Hwang, Yoo Hee ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 97.2021, p. 1-10
|
Subject: | Advertising appeals | Covid-19 | Pandemic | Power | Uncertainty | Coronavirus | Gastronomie | Restaurant industry | Werbung | Advertising | Epidemie | Epidemic | Werbewirkung | Advertising effects | Risiko | Risk | Wirkungsanalyse | Impact assessment |
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