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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
3
Advertising
2
Fernsehwerbung
2
Gewalt
2
Humor
2
Television advertising
2
USA
2
United States
2
Violence
2
Werbung
2
Beziehungsmarketing
1
Consumer behaviour
1
Consumer participation
1
Consumer-company identification
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Gender
1
Geschlecht
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Konsumentenverhalten
1
Online-Marketing
1
Perceived interactivity
1
Psychological empowerment
1
Psychology of advertising
1
Relationship marketing
1
Sport event
1
Sportveranstaltung
1
Werbepsychologie
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English
3
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Kim, Yeuseung
3
Yoon, Hye Jin
2
Jeong, Yongick
1
Zhao, Xinshu
1
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
3
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What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Kim, Yeuseung
;
Yoon, Hye Jin
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010383779
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2
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
3
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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