What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention
Year of publication: |
2014
|
---|---|
Authors: | Kim, Yeuseung ; Yoon, Hye Jin |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 2, p. 217-232
|
Subject: | Werbung | Advertising | Humor | Gewalt | Violence | Werbewirkung | Advertising effects | USA | United States |
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