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Advertising effects
Consumer behaviour
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meta-analysis
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Ladeira, Wagner Junior
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Santini, Fernando de Oliveira
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Gutterres, Rodrigo
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Sampaio, Cláudio Hoffmann
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International journal of bank marketing
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Close-up "vs" long-shot images in advertising appeals : the role of objective temporality
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
- In:
International journal of bank marketing
41
(
2023
)
4
,
pp. 949-970
Persistent link: https://www.econbiz.de/10014313504
Saved in:
2
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
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