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Search: person:"MILNE, GEORGE R."
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Advertising effects
Consumer behaviour
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Milne, George R.
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Brown, Brian P.
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Kaltcheva, Velitchka D.
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Rohm, Andrew
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Swani, Kunal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew
;
Kaltcheva, Velitchka D.
;
Milne, George R.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
Saved in:
2
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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