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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
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Advertising
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Brand management
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Markenführung
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Online retailing
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Werbewirkung
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Big five’ personality
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Brand
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Cognition
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Conditional expectation
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Consumer memory
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Consumer purchases
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Customer loyalty
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Customer spend
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Dienstleistungsqualität
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Double jeopardy
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Embodied cognition
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Erlang process
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Wright, Malcolm J.
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Avis, Mark
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Santoso, Irene
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Trinh, Giang
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European journal of marketing
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European journal of marketing : EJM
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ECONIS (ZBW)
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Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
2
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
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