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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
3
Konsumentenverhalten
3
creative advertising
3
Advertising
2
Brand management
2
Creative advertising
2
Creativity
2
Kreativität
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Markenführung
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Marketing management
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Werbewirkung
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Werbung
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Brand
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CFA
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EFA
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Factor analysis
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Faktorenanalyse
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Innovations
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Markenartikel
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Marketingmanagement
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Persuasion in marketing
1
Risiko
1
Risk
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SEM
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Structural equation model
1
Strukturgleichungsmodell
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ad credibility
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attitude
1
attitude toward the ad
1
brand differentiation
1
brand recall
1
confirmatory factor analysis
1
contrast effect
1
customer-value based pricing
1
exploratory factor analysis
1
interference
1
labelling
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marketing communications
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marketing innovation
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Al-Homaidi, Eissa A.
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Alabsy, Nabil Mohamed
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Almugari, Fatehi
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Alsyani, Majed Kassem
1
Jin, Hyun Seung
1
Kerr, Gayle
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Khaled, Amgad S.D.
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Kim, Hyoje Jay
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Sheehan, Ben
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Suh, Jaebeom
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International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
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ECONIS (ZBW)
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The power of
creative
advertising
: creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
Saved in:
2
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
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