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~subject:"Advertising effects"
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Advertising effects
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"I want it! can I get It?" : how product-model
spatial
distance
and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
2
Image proximity in advertising appeals :
spatial
distance
and product types
Kim, Kyuha
;
Lee, Sungmi
;
Choi, Yung Kyun
- In:
Journal of business research : JBR
99
(
2019
),
pp. 490-497
Persistent link: https://www.econbiz.de/10012023701
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