Image proximity in advertising appeals : spatial distance and product types
Year of publication: |
2019
|
---|---|
Authors: | Kim, Kyuha ; Lee, Sungmi ; Choi, Yung Kyun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 490-497
|
Subject: | Image proximity | Visual imagery | Spatial distance | Advertising appeal | Product type | Werbewirkung | Advertising effects | Werbung | Advertising | Geographische Entfernung | Geographic distance | Konsumentenverhalten | Consumer behaviour |
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