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~subject:"Advertising effects"
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Advertising effects
Media usage
1,652
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453
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Wilbur, Kenneth C.
5
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3
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2
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1
J. L. Kellogg Graduate School of Management
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Journal of advertising research
9
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5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
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Young consumers : insight and ideas for responsible marketers
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Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
Electronic commerce & digital markets : ecm
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Integrated brand marketing and measuring returns
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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61
Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia
;
Koronis, Epaminodas
;
Elliott, Richard
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
Saved in:
62
Evaluating the multivariate beta binomial distribution for estimating magazine and Internet exposure frequency distributions
Cheong, Yunjae
;
Leckenby, John D.
;
Eakin, Tim
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10009009165
Saved in:
63
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
64
MA / Pressemedien / 1 : Roter Berichtsband: Nationale Darstellungen: Zeitschriften, Stadtillustrierte, Zeitungsmagazine, Supplements, Tageszeitungen, KONPRESS, Lesezirkel und Kino
Arbeitsgemeinschaft Media-Analyse
;
Media-Micro-Census …
-
Frankfurt, M. : Media-Micro-Census
-
1999 - 2010
Persistent link: https://www.econbiz.de/10001514826
Saved in:
65
Advertising effectiveness, digital video recorders, and product market competition
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 639-649
Persistent link: https://www.econbiz.de/10008652630
Saved in:
66
Einflussfaktoren auf die Entwicklung der Werbekompetenz bei Kindern
Terlutter, Ralf
;
Spielvogel, Julia
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 17-41
Persistent link: https://www.econbiz.de/10003988485
Saved in:
67
Measuring media audiences and using media research
Balnaves, Mark
- In:
Integrated brand marketing and measuring returns
,
(pp. 144-175)
.
2010
Persistent link: https://www.econbiz.de/10003988792
Saved in:
68
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
69
MA / Pressemedien / 2 / Tageszeitungen : Roter Berichtsband: Nationale Darstellungen: Zeitschriften, Stadtillustrierte, Zeitungsmagazine, Supplements, Tageszeitungen, KONPRESS, Les...
Arbeitsgemeinschaft Media-Analyse
;
Media-Micro-Census …
-
Frankfurt, M. : Media-Micro-Census
-
1999 - 2009
Persistent link: https://www.econbiz.de/10001785014
Saved in:
70
Media engagement
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 253-291)
.
2009
Persistent link: https://www.econbiz.de/10003771420
Saved in:
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