//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising media"
~subject:"Advertising"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media selection"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Advertising
Werbeträger
88
Advertising planning
25
Werbeplanung
25
Advertising effects
20
Werbewirkung
20
Deutschland
15
Germany
15
Werbung
15
Communication media
9
Internet marketing
9
Kommunikationsmedien
9
Online-Marketing
9
Brand management
8
Markenführung
8
Consumer behaviour
7
Konsumentenverhalten
7
USA
7
United States
7
Marketing management
6
Marketingmanagement
6
Target group
6
Zielgruppe
6
Marketing
5
Media industries
5
Media mix
5
Media usage
5
Mediamix-Strategie
5
Mediennutzung
5
Mediensektor
5
Advertising industry
4
Werbewirtschaft
4
Betriebliche Budgetierung
3
Business model
3
Corporate budgeting
3
Emotion
3
Geschäftsmodell
3
Media economics
3
Medienökonomik
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
82
Book / Working Paper
4
Type of publication (narrower categories)
All
Aufsatz im Buch
Konferenzschrift
Article in journal
136
Aufsatz in Zeitschrift
136
Book section
82
Graue Literatur
35
Non-commercial literature
35
Arbeitspapier
19
Working Paper
19
Hochschulschrift
16
Ratgeber
10
Case study
9
Fallstudie
9
Thesis
9
Collection of articles of several authors
7
Guidebook
7
Sammelwerk
7
Lehrbuch
6
Market information
6
Marktinformation
6
Statistik
6
Textbook
6
Statistics
5
Handbook
4
Handbuch
4
Conference proceedings
3
Glossar enthalten
3
Glossary included
3
Annual report
2
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Jahresbericht
2
Konferenzbeitrag
2
Mehrbändiges Werk
2
Multi-volume publication
2
Datensammlung
1
Flugblatt
1
Nachruf
1
more ...
less ...
Language
All
German
46
English
40
Author
All
Eisend, Martin
4
Pusler, Michael
3
Schweiger, Günter
3
Bruhn, Manfred
2
Dabic, Marina
2
Esch, Franz-Rudolf
2
Knoll, Silke
2
Malthouse, Edward C.
2
Pepels, Werner
2
Roth, Simone
2
Adkins, Mark
1
Aggarwal, Sugandha
1
Alt, Florian
1
Amstutz, Priska
1
Anschütz, Tina
1
Arumsari, R. Y.
1
Bachér, Frank
1
Backhaus, Klaus
1
Beckmann, Klaus J.
1
Berg, Scott
1
Binggeser, Ellen
1
Brito, Pedro Quelhas
1
Calder, Bobby J.
1
Canbazoglu, Ruziye
1
Cauberghe, Verolien
1
Chevalier, Corinne
1
Dahlem, Stefan
1
Dahlén, Micael
1
Danaher, Peter J.
1
Deuker, André Steffen
1
Diehl, Sandra
1
Dierks, Sven
1
Eberle, Sibylle
1
Eberle, Sybille
1
Elste, Ina
1
Engel, Dirk
1
Fam, Kim Shyan
1
Fantapié Altobelli, Claudia
1
Gaitanides, Michael
1
Gebhardt, Christopher
1
more ...
less ...
Institution
All
Hamburger Forum Medienökonomie
1
ICORIA <13., 2014, Amsterdam>
1
Springer Fachmedien Wiesbaden
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Published in...
All
Kellogg on advertising & media : the Kellogg School of Management
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Theorie und Praxis der Werbung in den Massenmedien
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Handbuch Kommunikationsmanagement
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Organisation und praktische Anwendung
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
A master class in brand planning : the timeless works of Stephen King
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Bridging the gap between advertising academia and practice
1
Case study and review
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Cutting edge international research
1
De Gruyter handbook of media economics
1
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
1
E-marketing ; Vol. 2
1
Engaging consumers through branded entertainment and convergent media
1
Entrepreneurship, growth and economic integration : a linkage
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
European Advertising Academy
1
Fashion marketing
1
Gender, culture, and consumer behavior
1
Hamburger Forum Medienökonomie : HFM
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on international advertising
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
1
-
10
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
2
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
3
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
Saved in:
4
Tool for analyzing YouTube audience behavior in Indonesia
Indrawati
;
Herbawan, F.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 8-14)
.
2020
Persistent link: https://www.econbiz.de/10012259283
Saved in:
5
Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.
;
Arumsari, R. Y.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 105-108)
.
2020
Persistent link: https://www.econbiz.de/10012259370
Saved in:
6
The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
Saved in:
7
Model's age and target's age : effects on emotions towards and beliefs about an ad
Chevalier, Corinne
;
Lichtlé, Marie-Christine
- In:
Bridging the gap between advertising academia and practice
,
(pp. 133-150)
.
2017
Persistent link: https://www.econbiz.de/10011540335
Saved in:
8
Second screen advertising : a typology of multiscreening
Segijn, Claire M.
- In:
Advertising in new formats and media : current research …
,
(pp. 77-96)
.
2016
Persistent link: https://www.econbiz.de/10011473402
Saved in:
9
Branded Entertainment : past, present, and future
Martí-Parreño, José
;
Ruiz Mafe, Carla
;
Scribner, Lisa L.
- In:
Engaging consumers through branded entertainment and …
,
(pp. 1-21)
.
2015
Persistent link: https://www.econbiz.de/10011389080
Saved in:
10
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->