//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Konsumentenverhalten
Werbeträger
17
Advertising media
15
Werbung
6
Advertising
5
Brand management
4
Internet marketing
4
Markenführung
4
Online-Marketing
4
USA
4
United States
4
Advertising effects
3
Deutschland
3
Germany
3
Markenpolitik
3
Marketing management
3
Marketingmanagement
3
Werbeplanung
3
Werbewirkung
3
Marketing
2
Welt
2
World
2
1946-1952
1
Advertising industry
1
Artists
1
Athletes
1
Australia
1
Australien
1
Beverage industry
1
Big event
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Competitive advantage
1
Computer operations
1
Computerspiel
1
Conservatism
1
Consumer behaviour
1
Contemporary history
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
Fallstudie
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
31
Book section
31
Hochschulschrift
11
Thesis
7
Graue Literatur
6
Non-commercial literature
6
Ratgeber
6
Guidebook
5
Arbeitspapier
4
Working Paper
4
Lehrbuch
2
Sammelwerk
2
Textbook
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference paper
1
Flugblatt
1
Konferenzbeitrag
1
Statistik
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Aggarwal, Sugandha
1
Baetzgen, Andreas
1
Gupta, Anshu
1
Jha, P. C.
1
Manik, Prerna
1
Pelsmacker, Patrick de
1
Published in...
All
Case study and review
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
2
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
3
Brand Planning : starke Strategien für Marken und Kampagnen
Baetzgen, Andreas
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009383109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->